Consider the Source

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Consider the source: persuasion of implicit evaluations is moderated by source credibility.

The long history of persuasion research shows how to change explicit, self-reported evaluations through direct appeals. At the same time, research on how to change implicit evaluations has focused almost entirely on techniques of retraining existing evaluations or manipulating contexts. In five studies, we examined whether direct appeals can change implicit evaluations in the same way as they d...

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Source credibility 1 RUNNING HEAD: IMPLICIT EVALUATIONS MODERATED BY SOURCE CREDIBILITY Consider the Source: Persuasion of Implicit Evaluations is Moderated by Source Credibility

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ژورنال

عنوان ژورنال: Environmental Health Perspectives

سال: 2011

ISSN: 0091-6765

DOI: 10.1289/ehp.scied019